💻 Digital Marketing Course Syllabus

🔹 Module 1: Introduction to Digital Marketing

• What is Digital Marketing?
• Traditional vs. Digital Marketing
• Key Channels of Digital Marketing
• Buyer’s Journey and Digital Funnel
• Current Trends & Tools Overview

🔹 Module 2: Website Planning & Creation

• Domain names, hosting, and CMS basics
• Building a website with WordPress or Webflow
• Mobile responsiveness and user experience (UX)
• Basic HTML/CSS for marketers
• Landing page optimization

🔹 Module 3: Search Engine Optimization (SEO)

• How search engines work
• Keyword research & tools (Google Keyword Planner, Ubersuggest)
• On-page SEO (tags, structure, internal linking)
• Off-page SEO (backlinks, guest blogging)
• Technical SEO (sitemaps, robots.txt, page speed)
• SEO tools: Google Search Console, SEMrush, Ahrefs

🔹 Module 4: Search Engine Marketing (SEM) / Google Ads

• Paid vs. organic search
• Google Ads structure (Campaign > Ad Group > Ad)
• Keyword match types and bidding
• Ad copywriting and extensions
• Quality Score and conversion tracking
• Google Ads Editor & Keyword Planner

🔹 Module 5: Social Media Marketing (SMM)

• Platforms overview: Facebook, Instagram, Twitter, LinkedIn, TikTok
• Creating a content calendar
• Organic vs. Paid social
• Facebook & Instagram Ads (Meta Ads Manager)
• Targeting, custom audiences, retargeting
• Influencer marketing basics

🔹 Module 6: Content Marketing

• Types of content: blog, video, infographics, email, etc.
• Content strategy and planning
• Writing for the web: tone, structure, readability
• Storytelling and brand voice
• Tools: Canva, Grammarly, BuzzSumo

🔹 Module 7: Email Marketing

• Email platforms: Mailchimp, Sendinblue, ConvertKit
• Building & segmenting email lists
• Designing responsive emails
• Email automation & drip campaigns
• Open rates, click-through rates, A/B testing

🔹 Module 8: Web Analytics

• Introduction to Google Analytics (GA4)
• Key metrics: sessions, users, bounce rate, etc.
• Goal setting and event tracking
• UTM parameters and campaign tracking
• Creating reports and dashboards

🔹 Module 9: E-commerce Marketing (Optional Advanced Module)

• E-commerce platforms (Shopify, WooCommerce)
• Product page optimization
• Cart abandonment strategies
• Integrating marketing automation tools

🔹 Module 10: Online Reputation Management

• Monitoring brand mentions
• Handling online reviews
• Crisis management
• Social listening tools

🔹 Module 11: Affiliate & Influencer Marketing

• How affiliate marketing works
• Networks and tracking tools
• Finding and working with influencers
• ROI and performance measurement

🔹 Module 12: Digital Strategy & Campaign Planning

• Defining goals & KPIs
• Budget planning and media mix
• Integrated marketing campaigns
• Case studies & group project

🔹 Module 13: Certification & Career Preparation

• Resume & portfolio building
• Freelancing tips or agency/client job prep
• Practice exams and mock interviews
• Optional certifications to aim for:
  • Google Ads Certification
  • HubSpot Content Marketing
  • Meta Certified Digital Marketing Associate